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Why brands can’t afford to ignore Shopify audience data
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, thanks to its global reach and comprehensive range of integrations and APIs. Currently, it ranks fourth across the globe, holding approximately 10% of the ecommerce market, just behind Squarespace, Woo Themes, and WooCommerce.
Why you should leverage Shopify data for your ad campaigns
Shopify is a huge name in ecommerce. The business itself increased its total revenue by 22% to $1.4bn in Q3 2022, and is seeing a three-year compound annual growth rate (CAGR) of 52%. This increase in growth is largely fuelled by its global multi-million network of merchants, processing an average of 152.6m orders per month. But why is Shopify so popular? And how can your business take advantage of what it has to offer when it comes to building your ad campaigns?
Clarity, Choice and Customisation – the cocktail for campaign success
Preciso’s Demand-side platform (DSP) is an easy-to-use, full-service platform for ecommerce businesses, enabling advertisers to launch and optimise their campaigns in just a few clicks. It is fully integrated with major ecommerce platforms such as Shopify, Magento, Bigcommerce and WooCommerce, plus a range of other integrations such as WordPress, meaning getting up and running couldn’t be easier.
Programmatic themes in 2023: what should you expect
India is absolutely becoming a part of the global market. The Indian market has grown a lot, together with the international market. And whatever the new trend may be – both industry-wise but also in consumer terms – whatever products we are seeing globally, whichever big brands are operating elsewhere…..
How COVID Supercharged India’s Digital Habits?
Preciso is based in Italy and you operate from Canada, but you are from Kerala, your data scientists are based in India and you have plenty of clients there – what is your perception of the Indian market? It is very well advanced, it has a wide reach. More than anything, that is because customers are moving from physical purchases to online buying.
Is header bidding the driving force to creating a fairer ad ecosystem?
The cookie landscape is set to look very different next year – like it not, ready or ill prepared, change is coming. As the industry shifts away from a reliance on platforms such as Google Chrome, everyone from publishers and ad servers to brands and media agencies, is recognising the need to share first-party data. First-party data allows for a more transparent ecosystem.
WARC’s Trillion dollar ad spend forecast – industry comment
Despite the current economic turbulence, the global advertising market is set to pass the trillion dollar market for the first time in the coming year, driven by the biggest players in the social media and e-commerce sectors. This is how WARC’s latest ad spend report, published last week, sees the near term future, as the world reels from nearly two years of excessive inflation, energy price hikes and growing pressure on the consumer.
How Preciso support advertisers with smart targeting
We ensure their campaigns deliver, and we’re also committed to helping them save money in the process. That’s why the technology only buys impressions that deliver results. Our Smart-Bid Platform uses customer journey data and deep learning to optimise the serving of dynamic creative ads. By predicting customer behaviours, it calculates the optimal value of placements in real-time bidding marketplaces.
Preciso announces integration with Shopify
Bid-smart DSP Preciso today announces the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface.
GDPR five years on: Industry leaders share their comments
It’s been five years since the GDPR – the General Data Protection Regulation – was implemented by the European Parliament. Designed to enhance the rights of individual citizens in our increasingly digital world, they have changed the landscape for the use of personal data. A lot has happened since 2018, so where are we with it after five years? We asked our industry leaders for their take on the GDPR.
Targeted advertising: how effective are online ads and what is the future of it
Targeted advertising was almost revolutionary. There is a certain impressive, although slightly dystopian play in monitoring online searches to track patterns and create algorithms to persuade people to manoeuvre towards a product or service. They can often come across as creepy too – as it can predict your next wanted purchase and offers it to you before you weigh up whether you need it.
MarTech Interview with Piero Pavone, CEO at Preciso
“I have more or less 20 years of experience in the industry, from online marketing and email marketing to Google AdWords, and then display advertising. Preciso is the result of several years’ hard work testing the first DSPs in the market, such as AppNexus and other tools available in the industry.”
DEMOCRATISING ADVERTISING & RETAILERS’ PREPARATIONS FOR THE DEATH OF THIRD-PARTY COOKIES
We did, and this follows on from integrations with other ecommerce platforms, including Magento and BigCommerce. What this offers is a real-time bidding system that small and medium-sized retailers can use to deliver targeted display campaigns. Traditionally this has been difficult for small vendors that lack the in-house technology teams and large budgets to make this viable. Now they can take advantage of this advertising opportunity.
Black Friday on a digital advertising budget
Each year Black Friday fires the starter gun on the festive spending season that runs from late November to early January. This six-week stint also encompasses Cyber Monday, the Christmas and January sales, and represents one of the most highly anticipated commerce periods of the year.
IPA Bellwether Q2 2023: Industry reaction
A record rise in sales promotions this quarter and an increase in direct marketing was interesting to see, but not unsurprising. These channels are traceable, and there will be a big drive to track and scrutinise all brand marketing efforts. The cost-of-living crisis has been rumbling on for over a year and now it’s really starting to bite. The latest interest rates hike affecting mortgages means even more people across the country are feeling the effects.
Predictions Series 2022: AiThority Interview with Anoop Ramachandran, Chief Technology Officer at Preciso
Basically we came from an advertiser environment, where we were managing multiple direct clients and were very, very close to advertisers. And when we started our DSP, what we realised is that these platforms were actually built for publishers, and their objective is to make us spend money with those publishers, not necessarily to provide the best inventory for the advertiser. That frustrated us a lot.
WHAT IS SMART BID TECHNOLOGY?
Smart Bid technology only buys impressions that deliver results. It uses data from all touch points across the customer journey, and combines them with machine learning to predict customer behaviours. It then calculates the optimal value of placements in real-time bidding marketplaces in order to optimise creative dynamically as it is served. But the defining factor of smart bid technology is the ability to bid for an impression based on multiple metrics instantaneously.
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